About Us

Swoon Beauty, founded by Juliana Loba in Austin, is your go-to team for all things hair and makeup magic! We’re all about creating that dream wedding day look that’ll make you shine on camera, last all night, and, most importantly, make you feel like your fabulous self. The crew is here to bring the beauty right to your doorstep! They offer on-location hair and makeup services covering Austin, Westlake, Dripping Springs, Lake Travis, Wimberly, Canyon Lake, and even destination events. Their expertise, honed on Vogue photoshoots and movie sets, sets them apart with unmatched professionalism and meticulous care. Whether you’re aiming for a sultry smoky-eye glam, a timeless old Hollywood look, effortless beachy waves, or simply enhancing your natural beauty, their mission is to ensure you not only look stunning but also feel truly seen, inspired, and empowered. We navigate the Austin traffic so you don’t have to, ensuring prompt arrival with our well-equipped kits in tow. Our custom kits that are meticulously clean and stocked with products and tools suitable for all skin tones, hair/skin types, ages, and desired styles. You can kick back and enjoy the convenience of our services in the cozy confines of your home, hotel, or chosen venue. Our goal? Making your experience as seamless and stress-free as possible!

Meet The Founder

I grew up wanting to be the next Vera Wang until I realized I cannot draw a stick figure let alone a tulle ballgown. Lucky for me, I can sculpt some hair! Much like the next person, I loved the idea of weddings, romance, glamor, and old Hollywood swooning. So much so that I chose to combine my love with my talent. Swoon Beauty was born during a rigorous apprenticeship in a salon and followed by a mentorship with celebrity makeup artist, Kelsey James. I have since had the honor of working with celebrities on the red carpet, being published in Vogue and I can’t wait to meet you!

Swoon Beauty, founded by Juliana Loba in Austin, is your go-to team for all things hair and makeup magic! We’re all about creating that dream wedding day look that’ll make you shine on camera, last all night, and, most importantly, make you feel like your fabulous self.

  • I have the best job in the world! Meeting lovely locals, creating art, and spreading beauty 💕

#austinhairstylist #atxhairstylist #Hollywoodwaves
  • Gorgeous women inside and out! That's what Swoon's about

#austinhairstylist #atxhairstylist #updo
  • A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
  • Mad about Mod

#atxhairstylist #austinhairstylist
  • Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
I have the best job in the world! Meeting lovely locals, creating art, and spreading beauty 💕

#austinhairstylist #atxhairstylist #Hollywoodwaves
I have the best job in the world! Meeting lovely locals, creating art, and spreading beauty 💕 #austinhairstylist #atxhairstylist #Hollywoodwaves
2 days ago
View on Instagram |
1/5
Gorgeous women inside and out! That's what Swoon's about #austinhairstylist #atxhairstylist #updo
4 weeks ago
View on Instagram |
2/5
A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
A little behind the scenes for the CMT's @makeupbyroddy #austinhairstylist #austinmakeupartist #cmtawards
1 month ago
View on Instagram |
3/5
Mad about Mod

#atxhairstylist #austinhairstylist
Mad about Mod #atxhairstylist #austinhairstylist
2 months ago
View on Instagram |
4/5
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️ #atxhairstylist #atxhair #austinbridal #austinhairstylist
3 months ago
View on Instagram |
5/5

@OHSWOONBEAUTY

  • I have the best job in the world! Meeting lovely locals, creating art, and spreading beauty 💕

#austinhairstylist #atxhairstylist #Hollywoodwaves
  • Gorgeous women inside and out! That's what Swoon's about

#austinhairstylist #atxhairstylist #updo
  • A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
  • Mad about Mod

#atxhairstylist #austinhairstylist
  • Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
I have the best job in the world! Meeting lovely locals, creating art, and spreading beauty 💕

#austinhairstylist #atxhairstylist #Hollywoodwaves
I have the best job in the world! Meeting lovely locals, creating art, and spreading beauty 💕 #austinhairstylist #atxhairstylist #Hollywoodwaves
2 days ago
View on Instagram |
1/5
Gorgeous women inside and out! That's what Swoon's about #austinhairstylist #atxhairstylist #updo
4 weeks ago
View on Instagram |
2/5
A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
A little behind the scenes for the CMT's
@makeupbyroddy

#austinhairstylist #austinmakeupartist #cmtawards
A little behind the scenes for the CMT's @makeupbyroddy #austinhairstylist #austinmakeupartist #cmtawards
1 month ago
View on Instagram |
3/5
Mad about Mod

#atxhairstylist #austinhairstylist
Mad about Mod #atxhairstylist #austinhairstylist
2 months ago
View on Instagram |
4/5
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️

#atxhairstylist #atxhair #austinbridal #austinhairstylist
Had so much fun with our bride this morning! Love the texture of those bouncy curls 💁🏻‍♀️ #atxhairstylist #atxhair #austinbridal #austinhairstylist
3 months ago
View on Instagram |
5/5